Did you know? Podcasts are not just for mobile. Up to 40% of listens will come from being embed into your blog, social media, website and email campaigns. Despite so many locations, you can centrally monitor all listens.
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81%
have researched or purchased something heard on a podcast
(Spotify Research, 2019)
98%
will listen to the next episode if enjoyed the first
(Edison Research, 2018)
90%
will listen in solitude meaning you have their full attention
(Edison Research 2018)
93%
of people will listen to the podcast to the end
(Wired, 2019)